Windsor Fashions LLC is enhancing their paid search advertising platforms and is excited to announce their partnership with QuanticMind, an intelligent bid-management platform that enables us to optimize digital investments. Our goals for 2019 and beyond including scaling our existing campaigns and launching new initiatives to drive customer acquisition and retention in-store and online. QuanticMind leverages machine learning to consistently improve the results of paid search programs to produce efficient business outcomes. Aligning advertising spends to ROI goals and predicting which areas to bid in, QuanticMind can drive performance from Windsor’s existing campaigns and guide us to uncover new opportunities. With this powerful tool, we’ll will be able to reach our PPC goals, increase conversion, and launch new initiatives to be where our guests are.
One of our main connections to existing and potential customers is through search, and due to the competitive nature of the women’s retail apparel space utilizing intelligent bid optimizations will enable Windsor to efficiently capitalize on potential search volume available. With QuanticMind we’ll have the tools we need to leverage our campaigns to become more visible in search, while being able to drive (and measure) sales increases, converting searchers into customers in ecommerce and in-store.
While there are plenty of software vendors that provide bid-management algorithm solutions for paid search advertising, only QuanticMind was designed to understand the priorities of our business and enables us to leverage data and contextual signals we prioritize and focus on strategy so the platform can manage the efficiency and scale of our campaigns for each auction. Additionally, QuanticMind links all of our digital search channels together to manage our campaigns across publishers from one interface and to illuminate their combined impact on sales.
As Windsor continues to grow and scale our paid search advertising, QuanticMind will be a key partner for us assisting in the management of our campaigns and ensuring continual growth so our customers can easily find us across search. QuanticMind will also help continue to identify new opportunities and free up resources so we can acquire new customers. We’ll be able to better understand what is working and identify areas of improvement for our paid campaigns.
With the help of QuanticMind, Windsor will have the ability to drive our paid search campaigns customized to each of our search channels. This will enable new customers to find out about us, and existing customers to be able to find us and the product they’re searching for more quickly daily.
About Windsor Fashions LLC:
Windsor was founded in 1937 as a family owned women’s fashion store in Southern California. Our mission is to create an oasis that inspires and empowers women. Today, we continue to be all about helping our girl celebrate moments that matter with on-trend fashion for everything from special events and that big night out to those little everyday occasions. We’ve grown from our humble beginnings to nearly 200 stores with 2,100 team members across the country.
Contact Information:
Corporate Headquarters
Windsor Fashions LLC
9603 John St.
Santa Fe Springs, CA 90670
Phone: 323.282.9000
Email: pr@windsorstore.com
Website: Windsorstore.com
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